$12M of pipeline in four months. $90M+ by the end.
The problem
Reworld had market presence but no marketing infrastructure. The CRM was a mess, lead scoring did not exist, and the sales team spent most of its time chasing leads that were never going to close. Marketing and sales operated in silos.
What we built
Buyer profiles across four distinct segments, a full CRM rebuild so marketing and sales finally read the same pipeline, segment-specific campaigns for each persona, and expansion into markets they had never worked.
Time and result
Four months to the first $12M of pipeline. The engagement went on to produce more than $90M in total and over 600 qualified leads, at a conversion rate a quarter higher than where it started.
We witnessed over $12 million in pipeline created and more than 600 highly qualified MQLs.
Gagan Sood · Chief Technology Officer, Reworld

